When we think of global marketing, we often think of large companies and enterprises with bottomless marketing budgets and resources. And there was a time when this was true.
However, with the availability and accessibility of advanced technology, global marketing is now possible for even the youngest startup.
The key is leveraging the right technology, thinking outside the box, and building a creative strategy that best positions businesses to conquer global marketing and reach their business goals.
In fact, many businesses have leveraged marketing technology to make global marketing a reality. In this article, we will look at some of the most successful global marketing strategies and marketing technologies at work.
What is global marketing?
Before we jump too far ahead, let’s talk about what global marketing actually is and what it involves. For the readers who aren’t sure, global marketing involves promoting a product, service, or brand in a way that speaks to the needs of potential buyers in another country.
Although this doesn’t seem that difficult, global marketing must consider various geographic and cultural factors, such as language and dialect, politics, religious beliefs, and other local trends.
For example, translating a product ad word for word, or number for number without considering whether or not the words, phrases, or measurements make sense in a particular context within another culture can be a giant mistake.
Of course, it’s always a great idea to work with market researchers who are experienced in global marketing to understand the aspects of a particular culture with which a company wants to target, or bilingual team members, however, these resources aren’t always available or within budget constraints for every business.
However, we will share a secret: Most types of marketing — including global — come down to one important key aspect: audience. Having a solid understanding of who needs your product, how they use it, and the best way to deliver it to them is more than half the battle.
5 Examples of global marketing strategies with technology at work
Airbnb originally began as a small marketplace for local community members to list properties as accommodations for visitors and guests.
By leveraging the right hashtags on social media, which originally began as a social experiment, Airbnb expanded from its small community in California to over 1,500,000 listings in over 34,000 cities worldwide within a decade.
2. Dunkin’ Donuts
Strawberry frosted. Chocolate glaze. Boston creme. These are just some of the favorite donut flavors that satisfy the common sweet tooth in the States.
However, in an effort to recognize its international customers, Dunkin’ launched a line of…